Converse "Sampler" Mobile Application

Converse | Senior Interaction Designer at R/GA | 2011

Converse approached the team to design an eCommerce application. Gaining time for research we found that there was a culture of target users (14-18) taking photos of their own converse shoes and sharing with their friends. To capitalize on this we created an application to try on shoes and be able to share and/ or purchase them. The application won several ux/ design awards and we can see it’s effect in the industry with several try it on application for products such as sunglasses and rings.

 

Achievements:

Silver Cannes Lions 2011 Award

2011 Webby Award for Best Use of Augmented Reality

2011 Jay Chiat Award for Creative Technology

Creativity Award’s Report 2011


Below, you will see wireframes that outline the flow for a user to "try on a shoe" and then purchase.