NIKEiD Online Customization

Nike | Senior Interaction Designer at R/GA | 2009

In 2008, Nike introduced a new line of customizable products called NIKEiD. To support the product an initial product customization tool was created where users could select options, however only see the outcome when the product was made. I worked on the v2.0 which allowed users to customize the shoe in real time and see the results. This new user experience introduced a new tactile way to customize products online and has influenced other industries such as bikes and engagement rings to provide this service.



First online product customization tool

NIKEiD now is 20% of store revenue

Below, you will see how users can click on the shoe & select colors & materials.